How it began

TradeMax’s origins date back to 1935. A bag dealer named Johannes Griffioen then founded the Woerden Rope and Bag Trade. In 1964, Dirk-Jan Griffioen and Leen Griffioen, Johannes’ sons, received shares from their father. They then took over the Woerden Rope and Bag Trade from their father. This was the first business transfer from father to sons.

In the same family, there was another bagger named Hans. In 1988, Hans founded QVE-Holding with his wife Ans. In 1991, Hans took over the Woerden Rope and Bag Business from his father Dirk-Jan. Hans took the reins as the third generation. Shortly thereafter, Hans bought Touw and Yarn Trade Zaanstreek. This was his first business acquisition. In 1994, Hans bought Handelmaatschappij Max Wolf BV, a company of Brabant origin from a Veghel family.

“By going together you create synergy.
Hans

Through several more company acquisitions such as the purchase of P.G. Kleinschmidt Handelsmaatschappij and Embal’Agri, more and more synergy was created and Hans’ company grew into an international bag business. Because of the multitude of names and business entities, the name TradeMax Wolf was chosen in 2008. Since 2018, father Hans has handed over the company and TradeMax is fully owned by Iris and Hugo. Brother and sister are the fourth generation of baggers and the second generation to run TradeMax.

Sustainability

As a wholesaler of high-quality packaging, we value sustainability. This is why we produce our packaging with great attention to the environment and people. That means we emphasize the importance of using as few resources as possible. We also advise clients on the use of alternative materials that are better for the environment. Moreover, as one of the few in the Netherlands, we process used jute and residual jute into raw materials for new products such as carpets and mattresses and as protection for the root ball of trees and plants.

But sustainability extends beyond just doing good for the environment as far as we are concerned. We believe in enduring relationships that are precisely non-degradable. Therefore, the human factor is of great value to us. We owe our right to exist not only to our customers, but also to our suppliers and our employees. For and because of them, we always deliver the best quality. We make sure they can always count on us. Thus, we invest in long-term partnerships that pass from generation to generation.

TradeMax is future-proof

Growth is in our blood. We continue to develop and enjoy establishing new relationships. Our long-term vision is inextricably linked to “people” and the mission and vision of TradeMax.

Mission

To produce and supply high quality packaging so that our customer can distribute their product worry-free worldwide.

Vision

More than a wholesaler or bag dealer. We take care of our customers silently from Request to Bag. With attention to continuity and sustainability. We cherish history and are loyal to our customers and partners. At the same time, we are investing in innovation and new relationships.

‘We exist by the grace of suppliers, customers and our people.
For them, we want to be of significant added value.
Iris & Hugo